NTTC NEW LOGO

NEW NORTHERN TERRITORY LOGO REFLECTS
« the quintessential place to experience Aboriginal culture. »
Think Brolga think Northern Territory. Long regarded as an enduring symbol of the NT, the Northern Territory Tourist Commission’s (NTTC) Brolga logo has been revamped.

Launched on a national stage before a world audience at the Australian Tourism Exchange in Brisbane today, the enhanced image capitalizes on the strengths of the existing logo. Providing a more contemporary feel the image reinforces the Northern Territory’s position as Australia’s Outback and the quintessential place to experience Aboriginal culture.

Mr Bob Annells, Chairman of the NTTC, says the logo’s look and feel adds a strong element, and with 2002 designated as the ‘Year Of The Outback’, the time was right to make the changes.

"We believe we’ve taken a readily identifiable symbol and improved it. Consumer research has shown that many visitors see it, identify with it, and view the Northern Territory as the destination best offering these experiences," Mr Annells said.

Retaining the power of the existing Brolga image and recognising the Territory’s Aboriginal culture was crucial to the logo’s final design.

"Aboriginal Territorians have a proud history in the tourism industry. The inclusion of a dotted concentric inner sun symbolises the spiritual source of Aboriginal society within the NT," Mr Annells said.

Together, the revamped logo and new corporate visual identity communicates the Territory as the home of authentic Aboriginal culture, while reinforcing the NT as Australia’s real Outback.

BACKGROUND TO LOGO
The NTTC’s new logo refreshes and extends the power of the existing Brolga visual identity. The emotion of the original branding is intensified with the new logo’s reference to landscape and cultural heritage. There is a major shift to a more contemporary image through both motif and typeface.

The tactile experience that is the Northern Territory is reflected in the softening of the sphere to a more organic, landscape-inspired shape, and the textural treatment of the Brolga’s wing.

The inner circle is now represented by an indigenous motif of dotted concentric circles. Its radiating pattern symbolizes the deeply spiritual source of Aboriginal society in the heart of Australia, embodying the Northern Territory’s spirit of place. It communicates Northern Territory as the destination for Aboriginal culture.

BACKGROUND ON THE ABORIGINAL ARTIST
The Northern Territory Tourist Commission’s new identity features Maureen Hudson Nampajimpa’s painting, "Water Dreaming".

THE ARTIST : MAUREEN HUDSON NAMPAJIMPA
LANGUAGE GROUP : WARLPIRI

Maureen is from the Mt Allan region. She grew up in traditional way, living in the bush where the ceremonies were very strong, and painting was only done on the body or the ground. Many of her family are artists. Maureen started painting in the mid 80’s and says of her work :"My main stories are my father’s stories of Fire Dreaming, Napa – Water Dreaming. Lightning Dreaming. And my mother’s side as well, women’s ceremonies. My skin name is Nampajimpa and on my mother and uncle’s side, Numeratumera".

WATER DREAMING
This is Water and Lightning Dreaming situated at Mikanji, south-west of Yuendumu (300 kms n/w of Alice Springs) . Here during the Tjukurpa (Dreamtime) a man of the Jampajimpa moiety sang rain-making songs, and his travels shaped the landscape. This land is cared for by the Jangala /Jampajimpa father and son line. The sites created during this journey are shown as circles, some of them rock-holes, and the wavy lines are water flowing after rain.

 
 
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